Yan Natural Juice Kurongedza Bhodhoro naBackbone Branding

Dhizaini Yan Natural Juice Kurongedza Bhodhoro naBackbone Branding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2020

Yan Natural Juice Kurongedza Bhodhoro

na Backbone Branding

Mutengi: Backbone Branding

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

201,010

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#86906

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Yan Natural Juice Kurongedza Bhodhoro

Dhizaini yebhodhoro yakafuridzirwa nemasikirwo uye nheyo dzebiomimicry kunyanya chimiro cheapuro yakarumwa. Izvi zvaiitirwa kuratidza organic quality yechigadzirwa mukati. Iyi anatomy inoguma nekuenderana zvimiro izvo kana zvakaiswa padhuze neimwe pamasherufu kana panguva yekufambisa zvinobvumira kuwedzera kuchengetedza kwenzvimbo. Zita remhando yacho rakanyorwa pane iyo label ine stylized calligraphy. Iyi calligraphy inomutsa ruvara uye chitarisiko chehuswa hutete sekugutsurira kune Nature.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Yan Natural Juice Kurongedza Bhodhoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yan Natural Juice Kurongedza Bhodhoro inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Yan Natural Juice Kurongedza Bhodhoro ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Kukura & Kupakiwa: Width 70mm x Depth 85mm x Height 265 mm
Matagi: natural juice, packaging design, biomimicry, organic,
Tekinoroji Yekugadzira: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Changamire yeDhizaini: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Tsvakurudzo: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Chikurudziro: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Nguva yePurojekiti: January to May 2017 in Yerevan Armenia
Mafambiro eBasa: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Nhengo dzeTimu: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Zvikwereti zveMifananidzo: All photo credits to Backbone Branding