Bakers Dozen Egg Carton Kabhokisi Kemazai by Randy Ludacer

Bakers Dozen Egg Carton Kabhokisi Kemazai by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Bakers Dozen Egg Carton Kabhokisi Kemazai

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Bakers Dozen Egg Carton Kabhokisi Kemazai

Kabhokisi Kemazai Kanonzi Baker's Dozen kabhokisi kakagadzirwa nepapepa rakachengetedzwazve rinogona kushandiswazve rinobata mazai gumi nematatu. Mazai anorongwa mumitsara miviri yemazai mana pamwe nemutsara wemazai mashanu pakati pawo. Kabhokisi aka kakagadzirwa nepepa rakadzokororwa zvachose pazana, richishandisa nzira yechinyakare yekugadzira nefaibha yepepa yakaumbwa. Michina mikuru yekurongedza inobata nhamba dzemazai dzinogovanika, saka kabhokisi kemazai gumi nematatu kakanangana nevagadziri vaduku vanorongedza mazai nemaoko kumapurazi nekumamakisi evarimi. Rogo rakadzikira rinochengeta pamusoro pakatsetseka, saka varimi vanogona kuwedzera zvavo zvinyorwa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Bakers Dozen Egg Carton Kabhokisi Kemazai, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Bakers Dozen Egg Carton Kabhokisi Kemazai inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Bakers Dozen Egg Carton Kabhokisi Kemazai chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)