East Side Italian Craft Doro by Roberto Terrinoni

East Side Italian Craft Doro by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

East Side Italian Craft Doro

by Roberto Terrinoni

Client: Roberto Terrinoni

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

12,679

Verified Award Winner

Verify Award Status for #88185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About East Side Italian Craft Doro

Bhazi rinopenga mune rimwe dhorobha riri nechepakati peItaly, doro rega riine nyaya, nyaya yega yega inotaurwa pane zvaro. Zvakare kuve nekukara uye kuita zvinhu zvakasiyana, iyo collage nzira inobvumidza kuisa zvimwe zvinhu zvinoonekwa zvinoratidza kuti chii chigadzirwa, sekureva zvinorehwa nezverevo rezita, kune bhesari typology uye nezvayo. Iyo dhizaini dhizaini, inomiririra kuzivikanwa kwemakambani, yakavakirwa pane chimiro chiri nyore. Chimiro ichi chakagadzirwazve pane kufa-kuchekwa kwevanyori uye pane chiratidzo chekabheki imwe neimwe uchishandisa yakagadziriswa iyo iri miviri ine mavara uye heraldic.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne East Side Italian Craft Doro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. East Side Italian Craft Doro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. East Side Italian Craft Doro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing