Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa naWen Liu and Kaichen Xie

Dhizaini Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa naWen Liu and Kaichen Xie ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa

na Wen Liu and Kaichen Xie

Mutengi: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa

Zvakanyorwa: Akimbo Coffee Beer ndiyo dizaini yekupfekedza yezvinwiwa zviviri zveKofi zvakagadzirwa nemaoko (craft coffee beers) zvakagadzirwa kubudikidza nekubatana pakati pechikoro cheKofi neimba inogadzira doro. Doro iri rinotengeswa mumakani ealuminium, uye bhokisi rekunze rine urefu hwemamirimita 115, upamhi hwemamirimita 66 uye kukwirira kwemamirimita 66. Mufananidzo wakapendwa nemaoko pamwe nemavara ekare akanyorwa nemaoko anopa makani iwayo hunhu hwekuzorora uye hunononotswa. Mufananidzo unoratidza mascots dzemabhurendi ese ari maviri achitamba mafungu kumhenderekedzo yegungwa. Dizaini iyi inonangana nevatengesi vechiduku uye inoratidza pachena kuti chinwiwa ichi chine doro (alcoholic).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Akimbo Coffee Beer Basic Basa: Kupfekedza Zvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Kukura & Kupakiwa: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Matagi: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Tekinoroji Yekugadzira: The material of the packaging is an aluminum can.
Changamire yeDhizaini: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Tsvakurudzo: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Chikurudziro: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Nguva yePurojekiti: The project started in September 2018 and finished in October 2018 Shenzhen.
Mafambiro eBasa: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Nhengo dzeTimu: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Zvikwereti zveMifananidzo: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018