Love&wash Primary Function: Kurongedza by Alexander Cherkasov

Love&wash Primary Function: Kurongedza by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Love&wash Primary Function: Kurongedza

by Alexander Cherkasov

Client: Love&wash

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Kurongedza

Love&wash ipurogiramu yekurongedza yezvigadzirwa zvekuwacha, zvinosanganisira mapaudhwa ekuwacha, jeri rekuwacha, makapisuru uye chinobvisa maburi. Pfungwa iyi inoratidza kutarisira kuburikidza nemufananidzo wakapfava wembatya dzinombundirana. Pachikwangwani chepaudhwa yemachira ane mavara, T-shirt yeorenji nehembe yedhenimu dzinombundirana. Mavara elogo akadzvanywa pamwe chete kuti adzokorore pfungwa imwe cheteyo. Mavara ari kumashure anoparadzanisa zvigadzirwa, nepo nyora dzebhuruu dzichireva utsvinye nekuchena. Chirongwa ichi chakagadzirwa kubva pakadhibhodhi neplastiki, uye zvinhu zvinogona kuora zvakarongwa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Love&wash Primary Function: Kurongedza, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Love&wash Primary Function: Kurongedza inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Love&wash Primary Function: Kurongedza chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin