Zhengyuanpu Travellers Series Basikitare reTii yePu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Basikitare reTii yePu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

Zhengyuanpu Travellers Series Basikitare reTii yePu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Basikitare reTii yePu Er

Zhengyuanpu Travellers Series ndeyekutakura basikitare rakagadzirirwa tii yePu'er, chinwiwa chechinyakare cheChina. Tii yePu'er inowanzotengeswa senge makeke akamanikidzwa ane makirama a357, anofanira kuvhurwa nepini yetii tea usati wabikwa. Travellers Series inobata chikamu chidiki panzvimbo pezvo, saka hapana zvishandiso zvinodiwa uye kupfeka kunongobvarurwa zvakareruka. Kupfeka kumwe nekumwe kunoyera 50 ne85 ne3 mamirimita uye kwakagadzirwa nebepa remvere. Kuratidzwa kwakasimudzirwa (embossing), kuratidzwa kwakadzikira (debossing) uye kuomberedzwa kwesirivheri (foil stamping) zvinoumba mufananidzo wetii uye zvinoenderana nezvinodiwa nevatengi vanotarisirwa. Zvigadzirwa zvakachengeteka uye maitiro erudzi rwakareruka ekugadzira akasarudzwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Zhengyuanpu Travellers Series Basikitare reTii yePu Er, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Zhengyuanpu Travellers Series Basikitare reTii yePu Er inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Zhengyuanpu Travellers Series Basikitare reTii yePu Er inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating