HuangRan Mushonga Wewaini Yekupakura by Lynn Tsang

HuangRan Mushonga Wewaini Yekupakura by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

HuangRan Mushonga Wewaini Yekupakura

by Lynn Tsang

Client: Lynn Tsang

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Mushonga Wewaini Yekupakura

HuangRan ipakeji yerudzi rwewaini yemuchero webhora yeChina. Dhizaini inoratidza vatsigiri vana vekare venhoroondo dzeChina dzengano: Green Dragon, White Tiger, Vermilion Bird, uye Black Tortoise. Mifananidzo inoratidza vanhu inosanganiswa nezvinhu zveopera yeChina kuti ipe mifananidzo iyi chimiro chitsva chemazuva ano chinonakidza vatengi vechidiki. Chinwiwa chimwe nechimwe pamabhodhoro mana chinomirira mutsigiri mumwe, uye vatsigiri ava vanodhindwa mukati mebhokisi rechipo kuti vagare munzvimbo ina dzakasiyana. Bhokisi rinoshandisa chifukidzo chepamusoro nechepasi, chine nzvimbo dzakacherwa dzinowedzera kudzika kwaro.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne HuangRan Mushonga Wewaini Yekupakura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. HuangRan Mushonga Wewaini Yekupakura inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. HuangRan Mushonga Wewaini Yekupakura inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen