DouChaSai Chirongwa Chikuru: Kupakita Tii by 7654321 Studio

DouChaSai Chirongwa Chikuru: Kupakita Tii by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

DouChaSai Chirongwa Chikuru: Kupakita Tii

by 7654321 Studio

Client: 7654321 Studio

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Chirongwa Chikuru: Kupakita Tii

Zvakanyorwa Mubhuku: DouChaSai idhizaini yekupakita yakagadzirirwa tii yakakudzwa pamakwikwi etii echinyakare akaitirwa paGomo reWuyi muna 2018. Bhokisi rine muyero we160 ne40 ne245 mamirimita uye rakagadzirwa nepepa rakasarudzika, rakapedzeredzwa nekudhindwa kwemavara akasarudzika kuburikidza nescreen printing, kunyorwa negoridhe (bronzing) uye zvinamira zvesimbi zvekutamisa (transfer metal stickers). Tsamba dzeChinese calligraphy dzakafukidza pamusoro pebhokisi, dzichitevedza zvinoreva nechimiro chemavara anomiririra makwikwi etii. Mitsara yekunyora yakakora uye yakadhonzwa nesimba, saka kunyora uku kunogonawo kuonekwa sepikicha. Mukati mebhokisi mune bhokisi diki retii uye chitupa chekuratidza kuti tii iyi yakaunganidzwa/yakakwikwidza.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne DouChaSai Chirongwa Chikuru: Kupakita Tii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. DouChaSai Chirongwa Chikuru: Kupakita Tii inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. DouChaSai Chirongwa Chikuru: Kupakita Tii inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方