Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo by Salvita Bingelyte

Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo

by Salvita Bingelyte

Client: Salvita Design

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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Colors

The Design

About Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo

Holiday Gift Set ipurojekiti yekupakeja yeseti yezvipo zvepazororo zvinodyiwa. Seti iyi ine bhaa rechokoreti ye80 g, pakeji yetii yemuti ye40 g, jaga reuchi hwechisikigo hwe200 g uye kenduru ine hwema hwesinamoni ye140 g. Mifananidzo yakafemerwa naZemyna, mwarikadzi wenyika weLithuania, anoratidzwa pano sechinhu chemazuva ano akapfeka sneakers nemahedhifoni. Bvudzi refu jena ramwarikadzi rinoyeuchidza chando nemifananidzo yemafaro inozivikanwa. Ruvara rwechisikigo rwakanyorova runoratidza zvinhu zvakashandiswa. Kudhindwa kweoffset, flexography uye digital kwakashandiswa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Holiday Gift Set Primary Function: Kupakeja Kweseti Yezvipo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)