Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky naPierre Delebois - forceMAJEURE Design

Dhizaini Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky naPierre Delebois - forceMAJEURE Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2020

Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky

na Pierre Delebois - forceMAJEURE Design

Mutengi: Diageo

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky

Buchanan's Red Seal idhizaini yekupakeja yewhisky yakasanganiswa. Dhizaini iyi inosanganisira chimiro chitsva chebhodhoro, malebheri nebhokisi rechipo. Bhodhoro rine mikombamo yakapfava inotenderedza chisimbiso chitsvuku chakaiswa pakati pechiso chepamberi. Chiratidzo chemhuri yeBuchanan's chakatemwa nechemukati kuseri kwegirazi, saka chiratidzo ichi chinoonekwa kubudikidza nepamberi. Rusaino rwakatemwa nechemukati runogara padivi pechisimbiso. Girazi remavara eamber rinoshanduka kuita ruvara rwegirini pasi pebhodhoro, chinhu chinowanikwa mumhando dzose dzezvigadzirwa izvi. Bhokisi rechipo rinovhurika sebhuku kuratidza bhodhoro riri mukati.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Buchanan's Red Seal Kupakeja kweBhodhoro reWhisky inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Kukura & Kupakiwa: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Matagi: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Tekinoroji Yekugadzira: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Changamire yeDhizaini: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Chikurudziro: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Nhengo dzeTimu: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Zvikwereti zveMifananidzo: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio