Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower

Be Er Xiang Nyeredzi Gumi Nembiri (Twelve Constellations) ikapasi rakagadzirirwa mbeu dzesunflower, rakagadzirwa remutumbi mutsva webhizinesi. Chirongo chacho chakagadzirwa netini (tinplate) chine bhegi remuplastic mukati, uye mifananidzo yacho yakadhindwa nemitowo mina yemavara (four-color printing). Kapasi kega kega kane upamhi hwemamirimita zana (100mm) uye kukwirira kwemamirimita zana nemakumi mashanu (150mm). Mifananidzo yacho inosanganisa nyeredzi gumi nembiri (constellations) nezvimiro zvemaruva esunflower. Musoro wenyeredzi wakasarudzwa nekuti chinhu chinozivikanwa zvakanyanya pakati pevechidiki. Chinangwa ndechekupa mutumbi mutsva chimiro chakasiyana uye kukwezva vatengi vechidiki.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Be Er Xiang Twelve Constellations Basic Function: Kapasi keMbeu dzeSunflower inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019