Mao Tai Chun Chirongwa Chekupakisa Doro naZeng Li

Dhizaini Mao Tai Chun Chirongwa Chekupakisa Doro naZeng Li ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Mao Tai Chun Chirongwa Chekupakisa Doro

na Zeng Li

Mutengi: Shenzhen YUTO packaging technology co.LTD

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Nezvekwa Mao Tai Chun Chirongwa Chekupakisa Doro

Mao Tai Chun ndicho chirongwa chekupakisa doro rechiChina. Bhodhoro rakagadzirwa nedhaka rakasvibirira uye rakapenya zvishoma (matte green ceramic), rakashongedzwa nemaitiro ekudhinda anoshandisa kupisa kwakakwira (high temperature firing print technique), uye rinokwana ma-mililita mazana mashanu (500ml). Chivharo chesimbi chinotevedzera musoro wegore reMbeva, uye chakaumbwa nemaitiro ekuvhura mukati (hollowing process). Bhokisi rekunze rakagadzirwa nebepa rakasarudzika rine ruvara rwe-beige, rakadhindwa nemavara akasarudzika (spot colours) uye rakapedzeredzwa nemaitiro ekudhinda nekupisa (hot stamping). Mavara nezvimiro zvetsika zvakachengetwa zviri nyore uye zviri pachena. Chirongwa ichi chinobatanidza mufananidzo wengirozi inobhururuka nechiratidzo cheMbeva, kuratidza tsika dzechiChina dzekare kuvatengi vechidiki.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Mao Tai Chun Chirongwa Chekupakisa Doro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Mao Tai Chun Chirongwa Chekupakisa Doro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Mao Tai Chun Chirongwa Chekupakisa Doro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Kukura & Kupakiwa: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Matagi: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Tekinoroji Yekugadzira: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Changamire yeDhizaini: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Tsvakurudzo: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Chikurudziro: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Nguva yePurojekiti: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Mafambiro eBasa: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Nhengo dzeTimu: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang