Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala by Zhang Zhipeng

Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2020

Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala

by Zhang Zhipeng

Client: Fen Jiu Group

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala

Mongolo oa Buka: Fenjiu ke sepakete se etselitsoeng joala la Machaena. Botlolo e entsoe ka khalase e nang le mokhoa oa ho fujoa oa 'mala o bolutlolu o bonoang ka har'a khalase. 'Mele oa botlolo o na le mahlakore a robeli, 'me sekoahelo se bopiloe joalo ka sefate sa liapole (apricot flower). Setlwaedi se holim'a botlolo se entsoe ka maqephe a mane a hopotsang maqhubu a metsi. Botlolo e kentsoe khauta (bronzing), 'me lebokose la kantle le entsoe ka pampiri e khethehileng e ntsho e nang le khauta. Botlolo e na le lengolo la 500 ml 'me e emisitse ka bolelele ba 25.5 cm. Moralo ona o kopanya litšoantšo tsa khale tsa lifensetere tsa lipalesa le sebopeho sa mehleng ena ho hlahisa setso sa Machaena ho bareki ba bacha.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tags: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Production Technology: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Design Challenge: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Research: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiration: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Project Duration: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Operation Flow: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Team Members: Design director: Zhang Zhipeng
Image Credits: Zhang Zhipeng