Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2020
Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno
Book Text: Mtn Dew AMP Game Fuel Launch ke moralo oa sephuthelo sa seno le boitsebiso ba mabitso a khoebo bakeng sa seno se lokiselitsoeng ho noeloa se etselitsoeng bao ba bapalang lipapali tsa video. Boitsebiso ba pono bo hahiloe hore bo lumellane le tikoloho ea lipapali tsa video le tsa e sports ha bo ntse bo qoba lipoleloana tse tloaelehileng. Motheo o matla oa liemahale o tšehetsa lihlahisoa tsa nakong e tlang, likamano le boiphihlelo ba bareki. Ho hlahisitsoe sehlopha se felletseng sa lisebelisoa tsa ho qala, se koahelang letšoao la khoebo, sehlahisoa le boiphihlelo ba bareki. Moralo o ikemiselitse ho hlahisa seno ka tsela ea 'nete ho baatlelete ba e sports le bao ba bapalang lipapali tsa video.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mtn Dew AMP Game Fuel Launch Primary Function: Sephuthelo sa Seno ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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