Khauta Phuthelo · 2020
Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana
by PepsiCo Design and Innovation
- Moputso oa Khauta oa A' Design Award 2020 in Phuthelo
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana
Off the Eaten Path ke moralo oa sephutheloana bakeng sa mefuta e fapaneng ea lijo tsa maotoana tsa boemo bo holimo tse entsoeng ka limela. Lijo tsena tsa maotoana li kopanya meroho ea 'nete e kang linaoa tsa chickpea, linaoa tse ntšo le lierekisi ka metsoako e sa lebelloang. Sephutheloana se fa lebitso la khoebo boitsebahatso bo kopaneng ba pono ts'ebelisong e 'ngoe le e 'ngoe. Moralo o ikemiselitse ho thusa lebitso la khoebo hore le hlahelle har'a sehlopha se tletseng sa lijo tsa maotoana tse molemo bakeng sa bophelo. Sehlopha se senyenyane sa bareki se nkile karolo ts'ebetsong ea nts'etsopele 'me sa fana ka maikutlo mothating o mong le o mong. Maikutlo a bareki a tataisitse liqeto tsa moralo 'me a tšehetsa boiphihlelo bo tsitsitseng ba lebitso la khoebo.
About the Moputso oa Khauta oa A' Design Award
Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
