Co Ba Coffee Sesebediswa sa Pakete ya Kofi by My Linh Mac

Co Ba Coffee Sesebediswa sa Pakete ya Kofi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Co Ba Coffee Sesebediswa sa Pakete ya Kofi

by My Linh Mac

Client: Mmac

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Sesebediswa sa Pakete ya Kofi

Co Ba Coffee ke moralo wa pakete o entsweng bakeng sa letshwao la kofi la Vietnam. Pakete ena e hlahisa kofi ya mahe, seno sa setso sa Vietnam se sa tsebahaleng haholo dinaheng tse ding. Letshwao le thehilwe hodima setshwantsho se bonolo sa mothehi wa khamphani. Lebitso la khamphani le tswa lentsweng la Sevietnam le hlalosang rakgadi kapa malome, mme le hopotsa dikamano tsa lelapa le bophelo ba setjhaba. Mebala e nkuwa tshimong ya temo moo dipeo tsa kofi di hlahisoang teng. Pampiri e ka sebediswang hape le polyester di sebediswa bakeng sa dikgetsana le dintho tsa ofising. Moralo o le moraorao o etselitswe basebedisi ba kofi ba potlakileng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Co Ba Coffee Sesebediswa sa Pakete ya Kofi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Co Ba Coffee Sesebediswa sa Pakete ya Kofi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Co Ba Coffee Sesebediswa sa Pakete ya Kofi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac