Moralo oa 2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala ka Alexander Chin ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
KhautaPhuthelo· 2020
2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala
Moreki: Seasons Playing Cards
Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #101023Moralo
Mabapi le 2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala
Deck ea Letsatsi la Pokello ea Likarete ea Naha ea 2019 ke sephutheloana se sebelisanang le mosebelisi bakeng sa likarete tsa ho bapala. Moralo ona o susumelitsoe ke matlo a marena a Morocco, o nang le litšoantšo tse betliloeng ka mokhoa oa intaglio tse etsisang majoe a betliloeng le lipaterone tsa geometry. Phephetso e hatisitsoeng ka lehlakoreng e memela mosebelisi hore a notlolle heke. Ho phahamisa arch ka tsela ea sekoti sa senotlolo ho senola sethala sa pele. Seipone se ikhethileng sa litsela tse peli sa opacity ea liperesente tse 30 se pata kamore e hlahang ha leseli le khantšoa ka hare. Ponahatso ea ho qetela e bontša phasejeng e khanyang e iphetang. Likarete li koahetsoe ka sebopeho sa lithaele tse benyang tse phahameng.
Kamohelo
Mabapi le Moputso oa Khauta oa A' Design Award
2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. 2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. 2019 National Card Collection Day Deck Sephutheloana sa Likarete tsa ho Bapala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Boholo le Phuthelo
- Width 68mm x Depth 22mm x Height 90mm
- Lithegi
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Theknoloji ya Tlhahiso
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Phephetso ya Moralo
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Dipatlisiso
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Kgothaletso
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Nako ya Projeke
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Tsamaiso ya Mosebetsi
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Diphatente
- .
- Litho tsa Sehlopha
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Litlotla tsa Setshwantsho
- Photography: Bryan Aellen
E Tshehelitsweng
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