Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2020
Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali
Client: Etereo Pte Ltd
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
- 13,702
- Verified Award Winner
- Verify Award Status for #101113
The Design
About Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali
Book Text: Adore ke moralo wa sepaka bakeng sa diphedi tsa basali. Sepaka se sebedisa mongolo o ngotsweng ka letsoho e le ntlha e ka sehloohong ya moralo ho theha maikutlo a bocha le bophelo bo phelang. Tlhophiso ke e bonolo mme e beilwe khahlanong le setshoantsho se sa nang letho, e le hore tlhokomelo e lebisitswe hodima sehlooho sa bophelo bo botle ba basali. Sepaka se seng le se seng se entswe ka aluminium foil e koetsweng ka botlalo, e nang le sekoahelo se ka buloang hape, e lumellang basebedisi ho nka seo ba se hlokang ebe ba koala sepaka hape ho sireletsa diphedi tseo mafung le dikokoana-hloko. Ho hlahiswa boholo bo bo raro, bakeng sa pantyliner, tshebediso ya motsheare le ya bosiu.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Adore Repackaging Primary Function: Sepaka sa Diphedi tsa Basali e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
