Overpacked Sephutheloana by Jiawen Li is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Overpacked Sephutheloana

by Jiawen Li

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

11,684

Verified Award Winner

Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Sephutheloana

O hlophisitsoe ke sephutheloana sa li-pastries, tse sebelisoang e le limpho ho malapa a nang le bana ba lilemo tse 2 ho isa ho tse tharo moketeng. E bululetsoe ke liboloko tsa meaho, 'me likarolo tsa monster li etselitsoe bokaholimo ba lithunya tsa moaho. Lebokose la liphutheloana le ka sebelisoa hape la fetoloa liboloko tsa meaho, 'me ka likarolo tsa sefahleho sa monster ho lebokose la lipakete, mahlo, nko, molomo le metsoako e mengata li ka sebelisoa ho bokella seo a nahanang hore ke sefahleho sa phoofolo ea tonanahali, joalo ka ho etsa Frontense joalo ka bo-ramahlale, ba susumetsa mohopolo oa bana.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Overpacked Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Overpacked Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Overpacked Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release