Rosé Mosebetsi wa Mantlha: Lebole la Veine by Ximena Ureta

Rosé Mosebetsi wa Mantlha: Lebole la Veine by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Rosé Mosebetsi wa Mantlha: Lebole la Veine

by Ximena Ureta

Client: Concha y Toro

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Rosé Mosebetsi wa Mantlha: Lebole la Veine

Sengoliloeng sa Buka: Rose ke lebole la veine le entsoeng bakeng sa veine ea rose e hlahisoang naheng ea Chile. Lebole lena le lekana lipalo tse 85 ka 90 milimithara 'me le hatisitsoe holim'a pampiri e nang le sebopeho (texture) ea likramo tse 89 ka sekwere sa metara. Mebala e mehlano e ikhethang e sebelisitsoe ka mokhoa oa digital offset, e kopantsoe le foil ea gauda, foil e ntsho, le mekhoa ea ho phahamisa sebopeho (relief le bas-relief). Moralo ona o rotile matsoalloa ho lirosa, makhasi a lirosa, makhasi a morara le mebala e bonolo ea leholimo la mantsiboea. Metsu ea morara e phethoholane ho pota-pota mongolo. Botlolo ena e tšoara 375 millilitara, e leng sebopeho se senyenyane se secha lehlakoreng lena la veine naheng ea Chile.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Rosé Mosebetsi wa Mantlha: Lebole la Veine ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Rosé Mosebetsi wa Mantlha: Lebole la Veine e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Rosé Mosebetsi wa Mantlha: Lebole la Veine e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto