Moutai Mosebetsi wa Mantlha: Sepakete sa Joala by Yu Kai Liu

Moutai Mosebetsi wa Mantlha: Sepakete sa Joala by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Moutai Mosebetsi wa Mantlha: Sepakete sa Joala

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Mosebetsi wa Mantlha: Sepakete sa Joala

Mongolo wa Buka: Moutai ke moralo wa sepakete sa joala ba Sechaena ba baijiu. Lebokose ke la pele ho sebedisa molao-motheed wa mokgwa wa ho fetoha ha diponts'o ka ho hula dikarete moralong wa sepakete. Ha karete e hulwa, setshwantsho se hatisitsweng se a fetoha, se bontsha diphoofolo tse leshome le metso e mmedi tsa zodiac ya Sechaena hammoho le batho ba tshomo ba bokantse bakeng sa mokete Toropong ya Maotai. Ditshwantso tsena di sebedisa setso le bokgabane ba Sechaena ba boholo-holo. Botlolo e entswe ka theknoloji ya dibjana tsa letsopa (ceramic). Pampiri e nang le mokgabo o phahameng wa boraro-dimentional o entsweng ka mocheso o tlase e sebediswa ho boloka mekgabo e tshepahala. Lebokose le na le boholo ba dimilimithara tse 140 ka 125 ka 300.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Moutai Mosebetsi wa Mantlha: Sepakete sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Moutai Mosebetsi wa Mantlha: Sepakete sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Moutai Mosebetsi wa Mantlha: Sepakete sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun