Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane by Tiger Pan

Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane

by Tiger Pan

Client: Bestore

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane

Mongolo wa Buka: Bestore Handy Gift ke letoto la mabokoso a mpho a dijo tse nyane. Letoto lena le entswe ho atolosa mofuta o seng o le teng wa dijo tse nyane ka dihlahiswa tse sa tlwaelehang. Lebokoso ka leng le entswe ka pampiri e mosweu ya kadibotho mme boholo ba lona bo lumellana le sehlahiswa se ka hare ho lona. Lentsu la pampiri e hatisitsweng le tsamaya ka lehlakoreng le letona la lebokoso le leng le le leng, le kopanya mabokoso a mahlano-mashome a fapaneng tlasa letoto le le leng, hape le thusa tlhophiso e hlophisehileng dishelfong le dikhaonthareng. Ditshwantsho di beilwe ka lehlakoreng la digrii tse mashome a mane a metso e mehlano mme di pota-pota ka moaka wa gauta. Metaba le dintlha tse kgethilweng di beilwe ka mokgwa wa ho hatisa ka gauta.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Bestore Handy Gift Mosebetsi wa Mantlha: Lebokoso la Mpho ya Dijo tse Nyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.