Hanwu Liquan 1974 Sepakete sa Meno a Tahi by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Sepakete sa Meno a Tahi by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Hanwu Liquan 1974 Sepakete sa Meno a Tahi

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hanwu Liquan 1974 Sepakete sa Meno a Tahi

Hanwu Liquan 1974 ke moralo wa sepakete sa letoto la meno a tahi a Machaena. Botlolo e entswe ka galase e hlwekileng e nang le boemo bo se nang bokaho, e nang le dintlha tsa gauda e chesitsweng, ha sekwahelo le lebole di entswe ka tshepe. Mmala o mopherese wa botlolo o hlahisitswe ke jade e tswang Mmusong wa Han. Dinoha tse pedi, tse thehilweng hodima mekgwa ya dinoha tsa Mmuso wa Han, di etsa ntlha e kgolo ya pono. Sebopeho le sebopego di latela mokgwa wa sejwalejwale o bonolo. Lebokoso la sepakete le na le botelele ba 88 mm, bophara ba 88 mm le bophahamo ba 227.5 mm. Moralo ona o hlahisa setso sa Sechaena sa kgale ka mokgwa wa mehleng ena.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hanwu Liquan 1974 Sepakete sa Meno a Tahi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hanwu Liquan 1974 Sepakete sa Meno a Tahi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hanwu Liquan 1974 Sepakete sa Meno a Tahi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019