Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala

Mongolo wa Buka: Yuyuan Road Baijiu ke moralo wa sepakete bakeng sa joala la Sechaena le hlahisoang toropong ya Maotai, profensing ya Guizhou. Moralo ona o hlahisitswe ke Yuyuan Road, seterata sa histori se Shanghai, le ke moaho o moholo o fumanehang seterateng seo. Letshwao le bontsha karolo ya Paramount, moaho o tummeng le tshwantshiso ya setso Shanghai. Lebokose le kantle le entswe ka polasetiki e sebediswang hape, botlolo e entswe ka letsopa e nang le pente ya gauta e phatlalatsoang, mme sekwahelo se entswe ka polasetiki. Lebokose le lekana 100 ka 100 ka 290 millimetara. Sepakete sena se ikemiseditse ho fetisetsa setso sa Shanghai ho bareki.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yuyuan Road Baijiu Ts'ebetso ya Mantlha: Sepakete sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019