Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2020
Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana
by Jansword Zhu
Client: Jansword zhu
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana
Mongolo oa Buka: Utobeera ke moralo oa sepakete bakeng sa biri ea litholoana. Lebitso Utobeera le ile la susumetsoa ke lentsoe Utopia, mme le bonahatsa boleng ba khoebo ba tekano, litokelo tsa botho, phapano, boitse le lerato. Litšoantšo tse 'ne tse tsebahalang tsa histori ea bonono li hlalosoa bocha ka mokhoa oa setšoantšo sa psychedelic: monna ea rōleng katiba oa Rene Magritte, ngoanana ea apereng moaparo oa Sechaena, Bacchus, molimo oa veine, le molimo oa Sechaena oa bophelo bo bolelele. Tholoana e 'ngoe le e 'ngoe litšoantšong tsa pele e nkeloa sebaka ke setšoantšo sa dijithale sa tholoana. Moralo o supa setso sa cyberpunk mme o sebelisa mebala ea Pantone le khatello ea foil.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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