Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2020
Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian
Client: Bloom GmbH Nürnberg
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian
Mehleng ea boholo-holo, libaka tsa joala tsa lehae li tlohella lilemo tsa bona tsa biri lilemong tse fetang 600 tsa matlo a katiloeng ka majoe ka tlasa qhobosheane ea Nuremberg. Ho hlompha nalane ena, ho paka "AEcht Nuernberger Kellerbier" ho shebahala hantle ka nako. Leibole ea biri e bonts'a setšoantšo sa letsoho sa qhobosheane se lutseng majoeng le moqomo oa lepolanka ka phapusing e kahare, e entsoeng ka mefuta ea mofuta oa vintage. Letšoao le tiisang letshwao la kgwebo la "St. Mauritius" le moqhaka oa koporo o kopantseng botaki le ts'epo.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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