Sierra Cantabria Sengoloa sa Veine by Estudio Maba

Sierra Cantabria Sengoloa sa Veine by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Sierra Cantabria Sengoloa sa Veine

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Sierra Cantabria Sengoloa sa Veine

Sierra Cantabria ke moralo oa lengoloa bakeng sa lelapa la liveine tse hlahisoang ke fektheri ea setso ea Spain. Mefuta e pharaletse, kahoo mangoloa a arolelana puo e le 'ngoe ea pono ha a ntse a boloka phapang e nyenyane pakeng tsa libotlolo. Matšoao a liaparo a sebelisitsoeng ke lelapa lena ka lilemo tse 150 a kopantsoe le tatellano e hlakileng ea likarolo tsa mongolo. Mokhoa ona o theha likopano tse 53 tsa mangoloa bakeng sa libotlolo tsa Bordeaux le Burgundy. Lengoloa ka leng le hatisoa lipampiring tsa koetla ka ho phahama ho hoholo, ho hatisa le ho hlakoloa ka vanishe. Sepheo ke mofuta o hlakileng le o bontšang maikutlo o nang le setšoantšo se tsitsitseng sa mabenkele.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Sierra Cantabria Sengoloa sa Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Sierra Cantabria Sengoloa sa Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sierra Cantabria Sengoloa sa Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba