Ecological Journey Gift Box Mahe A Linotsi by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2020
Ecological Journey Gift Box Mahe A Linotsi
Client: Wuhan Little Bee Food Co., Ltd.
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #103183The Design
About Ecological Journey Gift Box Mahe A Linotsi
Moralo oa lebokose la limpho tsa mahe a linotši o bululetsoe ke "leeto la tlhaho" la Shennongjia le limela tse ngata tse hlaha le tikoloho e ntle ea tlhaho ea tikoloho. Ho sireletsa tikoloho ea tikoloho le tikoloho ea eona ke sehlooho sa moralo oa moralo. Moralo o amohela bonono ba setso ba China ba sehang pampiri le moriti oa popi ho bonts'a tikoloho ea tikoloho le liphoofolo tse hlano tse sa tloaelehang le tse kotsing ea ho fela. Ho sebelisoa joang bo botala le pampiri ea lehong linthong tse tlamang, tse emelang mohopolo oa tlhaho le ts'ireletso ea tikoloho. Lebokose le kantle le ka sebelisoa e le lebokose le letle la polokelo ea tšebeliso hape.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Ecological Journey Gift Box Mahe A Linotsi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ecological Journey Gift Box Mahe A Linotsi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ecological Journey Gift Box Mahe A Linotsi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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