New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi by Ye Wang and Wei Chen

New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2020

New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi

by Ye Wang and Wei Chen

Client: Nanpai Farm

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

8,947

Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi

Mongolo oa Buka: New Vision ke letoto la sepakete sa jusi se etselitsoeng polasi ea litholoana. Botlolo ka 'ngoe e nkile setšoantšo se ikhethang sa tholoana se entsoeng ka software ea moralo 'me sa hlahisoa ka mokhoa oa ho hatisa ka laser. Litšoantšo tsena li fetolela phepo e ngata ea jusi hore e be mefuta e bonolo ea pono e leng bonolo ho e hopola. Letoto lena le reretsoe ho arohana le sepakete se tloaelehileng sa jusi sa lebenkeleng le leholo, e le hore bareki ba khone ho khetholla le ho tseba mofuta o mong le o mong ka potlako. Botlolo ka 'ngoe e na le bolelele ba li-millimetha tse 220 le bophara ba li-millimetha tse 64.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, New Vision Mosebetsi oa Sehlooho: Sepakete sa Jusi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd