Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe by Estudio Maba

Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe

by Estudio Maba

Client: Plaza del Sol

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe

Mongolo oa Buka: Plaza del Sol ke moralo oa sepakiso bakeng sa mekotla ea li-crisps. Litšoantšo li thehiloe holim'a mekhoa ea setso le lintho tsa setsoalle tse fumanoang literopong tsa bahahlauli tsa Spain, 'me litšupiso tsena li hlahisoa ka mokhoa oa sejoale-joale ka metlae. Mokotla ka mong (flow pack) o phetha pale e khutšoanyane e hahiloeng ho tsoa lintlheng tsa setsoalle, ka morero oa ho etsa hore moreki a bososele. Litšoantšo li entsoe ka ho nka linepe tsa lintho tse sa sisinyeheng tse hlophisitsoeng sebakeng se le seng, mme mekotla e hlahisoa ka mokhoa oa khatiso ea flexographic. Mokotla o mong le o mong o na le boholo ba li-millimeter tse 195 ka 320.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba