Sister's Ice Cream Ice Cream by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2020
Sister's Ice Cream Ice Cream
Client: Azadeh Gholizadeh
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Sister's Ice Cream Ice Cream
Packaging ena e etselitsoe Sisters Ice Cream Company. Sehlopha sa meralo se lekile ho sebelisa basali ba bararo, ba hopotsang baetsi ba sehlahisoa sena, ka mokhoa oa mebala e thabileng e tsoang ho tatso ea ice cream ka 'ngoe. Tlatsong e 'ngoe le e' ngoe ea moralo, sebopeho pf ice cream e sebelisoa e le moriri oa sebapali, e hlahisang setšoantšo se tsotehang le se secha sa polasetiki ea ice cream. Moralo ona, ka sebopeho sa ona se secha, o hohetse tlhokomelo e ngata hara bahlolisani ba ona mme o bile le thekiso e phahameng. Moralo o leka ho theha liphutheloana tsa mantlha le tsa boqapi.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Sister's Ice Cream Ice Cream ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Sister's Ice Cream Ice Cream e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sister's Ice Cream Ice Cream e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
- Dimensions & Packaging
- width 80mm x Height 190mm
- Tags
- Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
- Production Technology
- Food grade Thickened BOPP Material
- Design Challenge
- it was really hard to satisfy the customer. they were far more strict and picky.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
- Team Members
- Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh - Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
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