Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate ka Ion Avram

Moralo oa Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate ka Ion Avram ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate

ka Ion Avram

Moreki: Ion Avram

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #105245

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate

Mongolo oa Buka: Enkindle ke lebokoso la chocolate le entsoeng bakeng sa li-tablet tse nyenyane tsa dark chocolate ka mefuta e 'meli, e leng chili le lemon ka pepere. Moralo ona o kopanya libokoso tse peli, tse sebetsang joalo ka likoahelo tsa karete e phahamang (pop-up card). Ha e se e phutholohile, karete e bonts'a pale e hlakileng ka litšoants'o tsa boraro-tsela tse khaotsoeng. Litšoants'o tse khaotsoeng ka har'a lebokoso li bonts'a li-tablet tse nyenyane, tse etsoang sebōpeho sa thaba e futhumatsang (volcano) bakeng sa tatso ea chili, le sebōpeho sa likhalase tsa khauta bakeng sa tatso ea lemon le pepere. Sena se hopotsa nako ea khale, moo lino-tso li neng li le bohlokoa joalo ka khauta. Lebokoso le entsoe ka kad, le ka bolokoa ka mor'a hore chocolate e joetsoe.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Enkindle Mofuta oa Ts'ebetso: Lebokoso la Chocolate e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Boholo le Phuthelo: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Lithegi: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Theknoloji ya Tlhahiso: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Phephetso ya Moralo: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Dipatlisiso: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Kgothaletso: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Nako ya Projeke: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Tsamaiso ya Mosebetsi: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Litlotla tsa Setshwantsho: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019