Jinsha Sauce Liquor Sekhaphetheng sa Joala by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Jinsha Sauce Liquor Sekhaphetheng sa Joala
by Xiaoma Hu
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #105557The Design
About Jinsha Sauce Liquor Sekhaphetheng sa Joala
Jinsha Sauce Liquor ke moralo oa sekhaphetheng o entsoeng bakeng sa letoto la joala la Chaena. Moralo ona o hlahisa tšimoloho ea histori, sebaka sa lefatše le boleng ba sehlahisoa ka litšoantšo. Litsebo tsa khale tsa ho ripitla joala le sebaka se ikhethang sa tlhahiso li kopantsoe 'me li bontšitsoe ka setaele sa bonono ba litšoantšo tsa marako tsa Han Dynasty. Ka pele ho lebokose ho na le litšoantšo tse sa hlakang tse hopotsang setšoantšo sa Chaena se entsoeng ka inke le metsi. Ho na le litšoantšo tsa merabe e menyenyane ea Guizhou hape. Ha lebokose le buloa, setšoantšo se aparalla joalo ka lengolo la setšoantšo le phutulohang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Jinsha Sauce Liquor Sekhaphetheng sa Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jinsha Sauce Liquor Sekhaphetheng sa Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jinsha Sauce Liquor Sekhaphetheng sa Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
- Inspiration
- The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.
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