Oulevi Packaging Design Sepakete sa Biri by Zhangyong Hou

Oulevi Packaging Design Sepakete sa Biri by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Oulevi Packaging Design Sepakete sa Biri

by Zhangyong Hou

Client: Oulevi

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

10,581

Verified Award Winner

Verify Award Status for #106057

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oulevi Packaging Design Sepakete sa Biri

Oulevi ke moralo wa sepakete sa biri e tšhotšang. Sejana ke kopi ea tšepe e sa tsheleng ea boleng bo bong ba lebala e nang le boemo ba dilithara tse peli tse felletseng le boholo ba tlhahlobo bo bataletseng ba 274 mm bolelele le 193 mm bophahamo. Setšoantšo se hatisitsoeng se theha meeli ea kopi ea biri. Litšoantšo li bontša tswalo ea lisebelisoa tse tala, tseo e leng barele e tsoang Australia, yeast e tsoang leboea la Yuropa le hops e tsoang North America. Letšoao la kopi le thusa bareki ho lemoha khoebo ho tloha hōle. Sepheo sa moralo ke ho hlahisa pale ea sehlahisoa ka ho hlaka fatše ho la ho lekoala.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Oulevi Packaging Design Sepakete sa Biri ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Oulevi Packaging Design Sepakete sa Biri e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Oulevi Packaging Design Sepakete sa Biri e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou