Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy) by Yang Zhang

Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy) by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy)

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

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The Design

About Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy)

Mongolo oa Buka: Sepakete sa Mi Temple of Heaven Builder ke sepakete sa pampiri bakeng sa sesebelisoa sa ho aha. Ka ntle ho sepakete ho bontšoa Holo ea Thapelo bakeng sa Kotulo e Ntle (Hall of Prayer for Good Harvest) ka meralo e mesesaane e hlakileng, 'me moralo o na le sebaka se lekaneng sa bosoeu se boloka setšoantšo se le seng se khutsitse. Sebopeho se kopanya pontšo le sepakete ka lebokoseng le le leng. Ha o bula sekoahelo se ka holimo, ho bonahala lemati le hatisitsoeng le bontšang nalane ea mokhoa oa Setso sa Machaena oa ho kopanya lehong (traditional Chinese wood joinery), 'me lenaneo la likarolo tsohle le fumaneha ka lehlakoreng le ka morao. Ka mor'a lemati, mekotla ea likhoele e hlophisitsoe ka maemo. Sebopeho sa ka hare se ka ntšoa 'me sa sebelisoa hape e le lebokose la polokelo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy) ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy) e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mi Temple of Heaven Builder Packaging Mosebetsi wa Sehlooho: Sepakete sa Sesebelisoa sa Ho Aha (Building Block Toy) e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensions & Packaging: Packaging Size: 403x301x155mm
Tags: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Research: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Project Duration: The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao