Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho by Yang Zhang

Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho

Mongolo oa Buka: Sepakete sa Mi Transformers Optimus Prime ke sepakete sa pampiri se etselitsoeng sesebeliso sa lihlopha tsa kaho. Ka pele ho lebokose ho bontšoa sehlahisoa se kopantsoeng, e le hore sebopeho le likarolo tse tsamaisehang li hlake ho barekisi. Setaele se bonolo le mefuta ea 'mala li bontša semelo sa sesebeliso. Mesebetsi ea ho bontša le ho paka li kopantsoe sebopehong se le seng. Sekhurumetso se ka holimo se buleha ho bontša mekotla e beiloeng ka mekhahlelo ea lihlopha. Lebokose le ka tlaase le buleha ka mahlakoreng a mabeli 'me le etsa mabokose a arohaneng a polokelo. Likarolo li ka hlophisoa ka mofuta, 'me lebokose le ka boela la sebelisoa bakeng sa polokelo ea letsatsi le letsatsi.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mi Transformers Optimus Prime Packaging Mosebetsi oa Sehlooho: Sepakete sa Sesebeliso sa Lihlopha tsa Kaho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao