Birds and Coffee Phutheloana by Kristina Pacesaite

Birds and Coffee Phutheloana by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Birds and Coffee Phutheloana

by Kristina Pacesaite

Client: Kavos gurmanai

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Birds and Coffee Phutheloana

Sehlahisoa se seng le se seng se lokeloa ke sephutheloana se nepahetseng. Ka ho etsa sephutheloana sena, moqapi o thusitse k'hamphani e atlehileng ea ho halika kofi ho fihlela batho ba bacha ba ananelang kofi ea boleng bo holimo le ho tsotella tšimoloho ea eona. Ka ho fana ka chebahalo e ncha ea sephutheloana, moqapi o ne a leka ho ntlafatsa boleng ba kofi e entsoeng ka letsoho e tsoang hoo e ka bang k'honthinenteng e 'ngoe le e' ngoe. Qeto ea ho sebelisa litšoantšo tsa linonyana tsa naha ka 'ngoe e ne e itšetlehile ka sebōpeho sa tsona se setle le boikutlo bo entsoeng ka letsoho boo ba bo fang sehlahisoa sa ho qetela. Pampiri ea kraft le 'mala o lefifi o lefifi oa lipapiso le tsona li sebeletsa morero o tšoanang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Birds and Coffee Phutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Birds and Coffee Phutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Birds and Coffee Phutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite