The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko by Birger Linke is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko
by Birger Linke
Client: Birger Linke Design
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
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About The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko
Khampani ea biotech ea Switzerland e bitsoang Livinguard e ntlafalitse lesela bakeng sa limaske tse ka sebelisoang hangata tse felisang le ho felisa libaktheria, likahare, le likokoana-hloko (ho kenyeletsa Covid 19) ha li kopana le tsona. Mohopolo ona o tliswa bophelong ka pakeng: Maske e tla ka pakeng e hloekileng. Lesela la polasetiki le hokahaneng le a susumetsa – ha le suthela holimo le tlase – setšoantšo sa kokoana-hloko se jeoang ha ho ntse ho etsahala sena, se eketsang metlae e hlokahalang haholo matsatsing a bothata. E le ho qoba ho ferekanya limaske har'a litho tsa lelapa, ka hona ho hlaha tšilafalo e fetang pakeng, li-clip tsa ho lokisa tsa mebala e fapaneng li tla ka pakeng e arohaneng ho itlhophisetsa maske ka 'ngoe.
The Recognition
About the Moputso oa Silevera oa A' Design Award
The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Mask That Ate The Virus Primary Function: Maske e Felisang Kokoana-hloko ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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