Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo by Gaowei Xin

Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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The Design

About Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo

Mongolo wa Buka: Huidao ke moralo wa sepakete bakeng sa mofuta wa disase tsa ditlolo le metheo ya sopo e apehilweng e sebediswang ke litsebi tsa ho pheha. Letoto le leng le le leng le na le mefuta e mengata ya tatso, e leng se etsang hore ho kgethwa ho be thata. Ditshwantsho tse bonolo le mabitso a hlakileng a tatso di hatilwe hodima sepakete se seng le se seng, e le hore sehlahiswa se nepahetseng se ka tsejwa kapele. Sekhurumetso se qwilikanngwang se se tswileng se nkile sebaka sa ho bulwa hangwe feela sa mehleng e fetileng, se lumellang hore diteng di kwallwe, di bolokwe le ho sebediswa hape. Mokotla o entswe ka mmaraga wa polymer ya PLA mme o eme ka ho otlolla, mme sepakete se seng le se seng se lekana 140 ka 220 milimithara.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Huidao Mosebetsi wa Mantlha: Sepakete sa Ditlolo tsa Lijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.