Oink Phutheloana by Studio 33 is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Oink Phutheloana

by Studio 33

Client: Sin Ravnice

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

32,848

Verified Award Winner

Verify Award Status for #110499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oink Phutheloana

Ho netefatsa ponahalo ea bareki ba 'maraka, ho khethiloe chebahalo ea papali le maikutlo. Mokhoa ona o tšoantšetsa litšobotsi tsohle tsa brand, tsa pele, tse monate, tsa setso le tsa sebakeng seo. Sepheo se seholo sa ho sebelisa liphutheloana tse ncha tsa lihlahisoa e ne e le ho hlahisa bareki pale ea ho tsoalisa likolobe tse ntšo le ho hlahisa limenyemenye tsa nama tsa boleng bo holimo. Lipapiso tse ngata li entsoe ka mokhoa oa linocut o bonts'ang mosebetsi oa matsoho. Lipapiso ka botsona li hlahisa bonnete le ho khothaletsa moreki ho nahana ka lihlahisoa tsa Oink, tatso ea tsona le sebopeho sa tsona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Oink Phutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Oink Phutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Oink Phutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Dimensions & Packaging: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tags: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Production Technology: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Design Challenge: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Research: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspiration: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Project Duration: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Operation Flow: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Patents: OINK Trademark (2020) Sin Ravnice
Team Members: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Image Credits: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019