Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno ka Guangzhou Cheung Ying Design Co., Ltd.

Moralo oa Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno ka Guangzhou Cheung Ying Design Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno

ka Guangzhou Cheung Ying Design Co., Ltd.

Moreki: Guangzhou Cheung Ying Design Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

13,467

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #110699

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno

Mongolo wa Buka: Cilly ke moralo wa sepokotho bakeng sa jusi ya rosa roxburghii e reretsweng bareki ba bacha. Jusi ena e reretswe ho hlwekisa molomo nakong ya dijo, hape e fana ka kgetho e phetseng hantle le e nang le phepo. Sepokotho ke kenane ya aluminiamo e nang le bokgoni ba ho jara dilitara tse 245 ml. Kenane ena e na le bolelele ba 65 mm, bophara ba 65 mm le bophahamo ba 95 mm. Ditshwantsho tsa moralo di kopanya mokgwa wa graffiti le pop art. Lebitso la letshwao le behilwe kahare ho ponahalo e sa tlwaelehang ya jusi e fatoloha. Mebala e phatsimang le e fapaneng e fa kenane ponahalo e nchafalitsweng e le ya bacha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Cilly Sesebediswa se ka Sehlooho: Sepokotho sa Sekotlolo sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Boholo le Phuthelo: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Lithegi: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Theknoloji ya Tlhahiso: The design material is made of aluminum can.
Phephetso ya Moralo: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Dipatlisiso: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Kgothaletso: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Nako ya Projeke: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Tsamaiso ya Mosebetsi: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Litho tsa Sehlopha: Creative Director: Zhiji Dong
Designer: Lu Gu