Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala ka Zhaoxin Zhu and Dongyan Ruan

Moralo oa Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala ka Zhaoxin Zhu and Dongyan Ruan ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala

ka Zhaoxin Zhu and Dongyan Ruan

Moreki: Jiangsu Yanghe Distillery Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

14,775

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #110714

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala

Mongolo wa Buka: Yanghe Personal Letters Baijiu ke sepakete sa notlolo ya Sechina e hlahiswang Suqian, profinseng ya Jiangsu, sebaka se tsebahalang ka tlhahiso ya joala. Moralo o hlahisa mongolo wa bongolli wa dingaka tsa Sechina ka sebopeho sa mangolo a ngoloang ka letsoho, hape ‘mapa wa lehae o bontsha melapo, matsha le mekhoahlela e potolohileng feme ya tlhahiso ya joala. Botlolo e entsoe ka lekaselana (ceramic) e nang le ‘momae o mosweu o se nang phatsimo, hape sekhurumetso sa botlolo se ka sebediswa e le senwelo. Lebokose la ka ntle le entsoe ka pampiri ya khorokhoro e sireletsang tikoloho, e phuthetsoe ka sekoahelo sa pampiri, hape lebokose lena le buleha habonolo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yanghe Personal Letters Baijiu Mosebetsi wa Mantlha: Sepakete sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Boholo le Phuthelo: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Lithegi: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Theknoloji ya Tlhahiso: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Phephetso ya Moralo: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Dipatlisiso: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Kgothaletso: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Nako ya Projeke: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Tsamaiso ya Mosebetsi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Litho tsa Sehlopha: Designer: Dongyan Ruan
Litlotla tsa Setshwantsho: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.