Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2021
Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno
Client: Guilin Sanjin Group Co., Ltd.
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #110995The Design
About Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno
Pontšo ya Bokamorao ba Guilin ke sethepu sa sethifentshe sa meno se entsweng bakeng sa letshwao le thehilweng Guilin, China. Mabala a mabedi a lehae, Nōka ya Li le masimo a terase a Longsheng, a tshwantshitswe ka mokgwa wa ho taka wa setso sa Sechina ho bontsha moo sehlahiswa se tswang teng le sebopeho sa sona sa tlhaho. Lebokoso la ka ntle le entswe ka kadibotse e tshweu ya digrame tse 350 e nang le lakane e fifetseng le ente e hlwekileng ya ultraviolet. Tiupi e kopanya makapa a plastiki le a aluminiamo. Ho fapana le ho gatelela mosebetsi feela, moralo o haha kamano e tlwaelehileng ya pono le bokamorao boo bareki ba bangata ba bo tsebang.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Display Of Guilin Scenery Sebolokelo sa Sethifentshe sa Meno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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