Super Leg Mokotla oa Lijo tse Nyenyane ka Chen Wang

Moralo oa Super Leg Mokotla oa Lijo tse Nyenyane ka Chen Wang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Super Leg Mokotla oa Lijo tse Nyenyane

ka Chen Wang

Moreki: Three Squirrels

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

10,871

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111442

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Super Leg Mokotla oa Lijo tse Nyenyane

Super Leg ke sepakete sa lijo tse nyenyane se entsoeng bakeng sa lebitso la lijo la Machaena. Sepakete se bontša setšoantšo sa khampani, tšenene e bitsoang Xiaojian, e robetse holim'a leoto le leholo la khoho ha e natefeloa ke lijo, ha liaparo tsa eona li tšoereho ke shelefo. Setšoantsiso sena se tsoa maikutlong a pontšo ea metlae eo ho eona tweba e utsoa tšizi 'me e tšoaroa ke katse. Karolo ea leoto le bonahalang le hlephiloe ke meno e etsa fensetere, e le hore nama e ka'nathiong e ka bonoa. Moralo o kopanya setšoantšo se tsebahalang sa khampani le sehlahisoa mme o thusa hore sepakete se hlahelle har'a lintho tse tšoanang le sona shelefong.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Super Leg Mokotla oa Lijo tse Nyenyane ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Super Leg Mokotla oa Lijo tse Nyenyane e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Super Leg Mokotla oa Lijo tse Nyenyane e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Kgothaletso: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Bala Tokollo ya Boraditaba

E Tshehelitsweng