Renata-A Primary Function: Sethetho sa Sešampu by Hsiao Che Hou

Renata-A Primary Function: Sethetho sa Sešampu by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Renata-A Primary Function: Sethetho sa Sešampu

by Hsiao Che Hou

Client: Renata

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

25,283

Verified Award Winner

Verify Award Status for #111576

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Renata-A Primary Function: Sethetho sa Sešampu

Book Text: Renata-A ke botlolo ya sešampu e etselitsoeng letšoao la tlhokomelo ea moriri. 'Mele oa botlolo o entsoe ka thepa e itšetlehileng ka tlhaho e hlahisoang ka lehlaka la tee le lahliloeng le bokelletsoeng ho balemi ba tee Taiwan. Thepa ena e nkela sebaka sa liperesente tse 40 tsa polasetiki ea lik'hemik'hale tsa oli mme e thusa ho fokotsa mesi ea khabone. Botlolo bona bo tšepahala joalo ka lijana tse tloaelehileng tsa polasetiki, bo ka sebelisoa hape ebile ha bo lokolle lintho tse chefo mobung ka mor'a ho chesoa. Sethetho sena se na le sešampu se entsoeng ka lihlahisoa tse ntšitsoeng meriana ea Machaena, 'me moralo o bontša sehlooho sa tsosoloso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Renata-A Primary Function: Sethetho sa Sešampu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Renata-A Primary Function: Sethetho sa Sešampu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Renata-A Primary Function: Sethetho sa Sešampu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU