Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo by Brava Design

Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo by Brava Design is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo

by Brava Design

Client: Labelist Cosmetics

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo

Sephutheloana sa Labelist Cosmetics se etselitsoe ho ela hloko mekhoa ea hajoale ea lekala. Mebala e bonolo empa e khanyang haholo e sebelisitsoe ho hohela tlhokomelo ea moreki. Ho entsoe boiteko ba ho khetholla mekhahlelo e meraro ea sehlahisoa: ea bohlokoa, kalafo le e matla ka ho paka, 'mala le ho ama. Sephetho se fihletsoe sephetho ka ho sebelisa li-inks tse fapaneng, li-varnish, mefuta ea pampiri le ho qeta.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Dimensions & Packaging: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Tags: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Production Technology: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Design Challenge: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Research: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Inspiration: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Project Duration: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Operation Flow: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Team Members: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Image Credits: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder