Ecological Journey Lebokoso la Mpho by Pufine Advertising Ltd. Co.

Ecological Journey Lebokoso la Mpho by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Ecological Journey Lebokoso la Mpho

by Pufine Advertising Ltd. Co.

Client: Wuhan Little Bee Food Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
Verify Award Status for #111804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Lebokoso la Mpho

Leeto la Tikoloho ke lebokoso la mpho bakeng sa mahe a linotši le tee tse hlahisoang moo. Moralo o bontša litšoantšo tsa tlhaho tse takiloeng ka libaraše tse thata tsa patsi, ho kenyeletsoa liphoofolo tsa moo le libaka tse ntle. Lehlakore le leng le le leng la lebokoso le na le setšoantšo se felletseng, kahoo mabokoso a ka shejoa a le mong kapa a kopanngoa ho etsa litšoantšo tse kholoanyane. Litšoahlo li entsoe ka pampiri ea joang le patsi e nang le sebōpeho se thatanyana, 'mele o entsoe ka pampiri ea khapete ea khauta, 'me mabokoso a tlangoa ka thapo ea pampiri. Ho kenyelelitsoe karete, e nang le setšoantšo ka pele le mola oa liraka ka morao bakeng sa ho taka ka bolokolohi.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Ecological Journey Lebokoso la Mpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ecological Journey Lebokoso la Mpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ecological Journey Lebokoso la Mpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions & Packaging: Length:240mm, width:80mm, height:140mm
Tags: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Production Technology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Design Challenge: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Research: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiration: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Project Duration: The project began in September 2019 and will be completed in December 2019
Operation Flow: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Team Members: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli