Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta
Client: E&J Gallo
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta
Mongolo oa Buka: Germain-Robin California Brandy ke moralo oa boitsebiso ba boranta le lebolo la botlolo bakeng sa brandy e etsoang California. Boitsebiso ba pono bo hloekile ebile bo otloloha, bo bonahatsa semelo se sa kgabisoang empa se sa fokoleng sa boranta. Mongolo oa lebitso o hlophisa mabitso a mabeli a bathei ka holimo, a arohantsoeng ke mola o mosesane, ho hlahisa tekano lipakeng tsa monahano le taolo e tiileng nakong ea phethahatso. Brandy ea California Alembic e na le lebolo la pampiri e entsoeng ka bochli e sootho, e ngotsoeng phapang ka mmala o mofubelu, hammoho le tlhaloso e nepahetseng ea mekgoa ea ho hloekisa le ho tsofatsa.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Germain Robin California Brandy Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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