Heffron Primary Function: Sepache sa Botlolo ya Rum ka Martin Zouhar

Moralo oa Heffron Primary Function: Sepache sa Botlolo ya Rum ka Martin Zouhar ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Heffron Primary Function: Sepache sa Botlolo ya Rum

ka Martin Zouhar

Moreki: The Green Tree Distillery

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

29,576

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #113463

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Heffron Primary Function: Sepache sa Botlolo ya Rum

Heffron ke moralo wa sepache sa rum e hlahisitsweng ke feme ya ho tswaka jwala ya Czech. Rum ena e tlotla mabotho a Czechoslovakia, a ileng a lwana Russia dilemong tsa 1914 ho isa 1918 mme a thusa ho theha Rephaboliki ya Czechoslovakia. Heffron ke lebitso la sekepe sa ho qetela se ileng sa tsamaisa masole a mabotho ho tswa Russia ho ya Yuropa. Moralo ona o kgothaleditswe ke mangolo ao masole a neng a a romela hae nakong ya leeto le lelelele. Botlolo ba khalase e bonahalang bo tshwere dililithara tse 500 ml. Lebentlele le entswe ka pampiri ya kherimi e nang le sebopeho, e nang le mokgwa wa ho phunya wa setempe sa lengolo hammoho le vanishi ya gloss ya lehae, e hatisitsweng ka mebala e meraro.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Heffron Primary Function: Sepache sa Botlolo ya Rum ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Heffron Primary Function: Sepache sa Botlolo ya Rum e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Heffron Primary Function: Sepache sa Botlolo ya Rum ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Boholo le Phuthelo: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Lithegi: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Theknoloji ya Tlhahiso: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Phephetso ya Moralo: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Dipatlisiso: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Kgothaletso: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Nako ya Projeke: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Tsamaiso ya Mosebetsi: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Diphatente: Trademark (2019) Palírna U Zeleneho stromu
Litlotla tsa Setshwantsho: Photos of the bottles were made in studio Cotashon.