Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2021
Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo
Client: Hotel New Grand
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo
Hotel New Grand Ready-to-eat Meals ke moralo oa sephutheloana bakeng sa lijo tse lokisitsoeng esale pele, ho kenyeletsoa curry ea nama ea khomo, curry ea khoho le sauce ea pasta ea Napolitan. Lebokose lena le entsoe ka khateboto 'me le sebelisa setšoantšo sa pitsa e kholo ea ho pheha e le karolo ea sona e ka sehloohong ea litšoantšo. Moralo ona o bonolo o qoba litšoantšo le lifoto tsa lijo tse atisang ho bonoa liphutheloaneng tsa lijo tse loketseng ho jeoa hang-hang. Sepheo ke ho fetisa moetlo le seriti sa hotele ea khale ea tlhompho e Yokohama ka mokhoa o nang le bohlale bo qabolang. Sephutheloana sena se loketse lijo tsa lapeng 'me hape se khethoa e le mpho.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hotel New Grand Ready-to-eat Meals Sephutheloana sa Lijo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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